...About Us

Built To Last Wheels specializes in hand-built bicycle wheels. We are dedicated to providing our customers with a wide variety of options as well as the best possible customer service.

We consultatively work with our clients to help them determine the best wheels for their needs, then we build them quality wheels that perform exactly as the rider expects. Our wheels are built to the highest standards and are constantly proven, with every passing season.

Philosophically, Built To Last Wheels is committed to the idea that every wheel we build should be as different as the riders that are on them. This will never be an e-commerce site, because the process of building a custom wheelset should be just that — a customized process. We use our knowledge, gained by nearly two decades of expercience, to guide you in selecting the best materials possible that will build you a wheel that suits you perfectly.

We begin every build with an interview to learn about the consumer, their needs, objectives and desires, and the bike that the wheels are to be used on. Once all of the key elements involved in the build are decided upon, a realistic time frame for completion will be provided.

Of course, some custom options may take longer than other, but we always work hard to ensure a timely delivery. One of our key objectives is to always set accurate expectations as to need, cost and delivery.